About Leverage

Why Leverage Was Born

Jason DiFrancesco has always delighted in discovery, bucking the norms, living life to the fullest and dedicating himself to something bigger than himself.

Leverage Wines is not your normal wine company. The idea for Leverage Wines began as a desire to merge a longtime passion for wine and the belief that wine can enhance our enjoyment of social occasions and events, bring people together, and encourage them to do good.

Inspired by this idea, Jason leveraged his existing resources and passions to create something new. Leverage Wines is a modern, digitally native artisan winery producing hand-crafted, limited production Rhône style wines. Wines that consistently receive high scores and accolades. And, the winery pays its profits forward. A portion of the profits goes to honoring and supporting important causes such as brain cancer research and patient care.

We hope you join us on this labor of love and raise your glass and toast those loved ones around you, and the ones who've gone before, and together we can pour our passion into something greater.

Consulting Winemaker

Leverage chose Paso Robles winemaker Aaron Jackson as our Winemaker. Aaron is an expert in boutique winemaking. His expertise is far-reaching, covering pretty much everything our brand needs to make the best wine possible-- from terroir, to viticulture, vineyard selection, enology and production.  We are thrilled and humbled to have such a great winemaker, and all-around good guy, working with us. Cheers!